By putting an efficient and effective ecommerce shipping strategy, you can grow and expand your business, making it successful. You might be offering free shipping via UPS or USPS, but if you want to increase your profit margins, create an edge, and differentiate yourself from your competitors, you have to use a strategic shipping option. It would require proper coordination of multiple teams within the organization, from your marketing team up to your fulfillment team. By creating an efficient and effective shipping strategy for your ecommerce business, you can ensure a positive trend in your business, but ensure that everyone knows their role in the process.
Assembling the right team in your company is important to ensure that every department does their job in making the shipping strategy work for your ecomerce business. It is important to set your clear goals. Are you planning on increasing your profit margins? Do you want to expand internationally? The different ecommerce shipping strategies and their short-term and long-term goals may evolve in increasing conversions, increasing the average order value, expanding market or target audience, decreasing costs, and improving operational efficiency. The product weight and size, shipping destinations, and shipping options are the most important factors you have to consider when it comes to choosing the right ecommerce shipping solution for your business. You have to put in place easy-to-understand shipping promotions like free shipping over $150 or $10 shipping per item. Breaking your products into groups and concentrating on getting their dimensions and weights for the largest or the heaviest 20% and lightest or smallest 20%.
According to experts, the top options available for shipping suited for ecommerce businesses include free in-store pickup, LTL freight carriers, free shipping, and same-day delivery. The top ecommerce shipping strategies include free shipping, flat rate and table rate shipping, carrier’s live rates, and alternative and mixed strategies. Free shipping is a simple and effective way to get the buy-in of customers so they want to buy more just to avail your shipping promotion, but this option should only be considered if you are making enough sales to cover all the shipping costs, and yet still making profits.
Use flat rate or table rate shipping to avoid some of the known challenges of free shipping. For instance, you can offer something life, $5 shipping regardless of order value. Entice your customer by offering promotions like $10 for orders up to $100, or free for orders over $200. Go for the best shipping rates to offer to your customers through the most trusted and reputable carriers such as UPS, USPS, FedEx, or DHL. The most popularly used shipping solution is mixed and alternative shipping strategies.